Success story of TWITTER

Twitter has become an online running theme for recording our global history. But a social platform success has not come without questions around the company's profitability and growth .let's see how things shaped up for twitter over the years

Twitter has become a staple of our modern society.Never in the history of mankind before we have seen any tool where you can so easily just go and share what you have to say with so many people so quickly

"I just wanted to see everything that was happening, not just where people were, but what what they were doing, you know? And I wanted to be able to see the world in real time."

The beginning

In 2006, Twitter was born out of the ashes of another San Francisco startup called Odeo. The company was trying to do like Internet radio, but it wasn't really working out and they were running out of money. But in 2005, it became clear that Odeo couldn't compete with Apple's

iTunes. So that's when they turned to all the employees. And asked for ideas to try something else

One of the engineers named jack dorsey came up with an idea of letting users send out a broad text message to friends through the thing called twitter.Twitter's 140 character limit was originally inspired by the length limit of SMS messages.

This was later be expanded to 280 characters.

By March 2006, Dorsey created a working prototype of the platform and sent his first tweet out into the world. Where the company really started to gain a foothold with the mainstream was in 2007 at the South by Southwest event in Austin. During the event, Twitter tripled its traffic from 20000 to 60000 tweets per day.

That same year, Dorsey was officially voted in as Twitter's CEO, a title which he didn't hold onto for very long. He was very young, very green, and he wasn't particularly polished as CEO. This led to his ouster in 2008. Twitter co-founder Evan Williams took the reins of the company after Dorsey's departure. In 2010, he was succeeded by Dick Costolo, formerly

Twitter's chief operating officer. Three years later, Costolo took the company public.

The stock had an astounding first day of trading, which pushed Twitter's market capitalization above 32 billion dollars. At the time, its market cap was larger than 337 companies and the S&P 500. By then, Twitter had grown to a company of more than 2000 employees and

more than 200 million active users.

Costolo made the decision to step down as CEO in June of 2015. He was succeeded by a familiar face at the company. It wasn't until 2015 that Dorsey was finally brought back in, and during that period he really had to prove his worth. He did a very Steve Jobs move and that he went and founded another company Square in this case that really took off and showed that Dorsey wasn't a one hit wonder.

Twitter a tool for social change

Twitter's ability to amplify messages at lightning speed has also made it a useful tool for social movements.The Black Lives Matter hashtag first gained traction on Twitter in 2013 after the acquittal of George Zimmerman, who shot and killed unarmed black teenager Trayvon Martin in Florida. Since then, the hashtag has transformed into a roaring cry usually used in connection with police related deaths of black Americans. On May 28th alone, there were 8.8 million Twitter posts that use the hashtag. Black social media users are more likely than other groups to say that social media is personally important for them to get involved with

issues that they care about. They're also more likely to say that social media can help hold powerful people accountable. But how effective social media activism is remains a big question. On one hand, you do see a majorities of Americans in our 2018 survey said

that social media was a way to get voices that are often underrepresented for their voices to be heard. At the same time, 71 percent of participants in the survey said that they thought that social media makes people feel as if they're making a difference when they're actually not.

Lets compare where twiiteer stand among the compettitors

Even as it's become a useful tool for change, Twitter has not grown in the same way as other social media competitors. Growth has been an issue for Twitter for quite a while and throughout its history. For a while, the company was stuck at 300 million monthly active

users. Advertising is Twitter's biggest revenue stream, and within that, are actually the fastest growing part of Twitter's advertising. When you think about user base, the larger the base, obviously, the more opportunities you have to attract advertisers. Compared to other social media platforms like Facebook and Instagram, Twitter has a significantly lower user base.

And while Facebook stock has soared, Twitter stock reached its peak shortly after it IPO'd and has remained at about half of its peak value ever since.

The main reason Twitter lagging as compared to its peers. is, a legacy of not improving its tech and product.

Change for good

When we open up Twitter, the machine learning and the A.I. has made it easier for you to just see what you're interested in. Versus historically, it was hunting and pecking and trying to find the information that you were interested in. Just a few years ago, it was a reverse chronology, right? Like you just saw tweets in real time and whether they were interesting to

you or not. Now it's all about showing you what you care about. Topics lets users see tweets about a certain interests, say sports, without having to follow individual accounts.

This makes starting out on the platform a little easier.

Twitter's explore tab puts trending topics, news and search in one place

and is now location relevant. The company is also testing "Fleets". Similar to Instagram stories, these tweets disappear within 24 hours of being posted, and the most recent edition lets users record a tweet using audio. And the platforms changes seem to be paying off.

From a growth standpoint user wise, Twitter is now by far the fastest growing company in the space, outpacing the global growth you're seeing at Snapchat and Facebook.About 25 percent year over year growth. These are growth rates that investors just never, never believed could occur. And some investors see Twitter as a good bet for the future.