Brand stories

The 20th century has been dynamic and has seen the world war and the times that followed it. The rebuilding of the world and breaking...

Hajmola, one of the strongest brands in Dabur’s portfolio, was launched in 1978 with a core proposition of “fun, taste and i digestion”....

Right for the Wrogn reasons Anjana Reddy has built a redoubtable ready-to-wear garments business in four years with top brands such as...

The most enduring startup journey usually starts with solving a problem faced by the founder. Even if the idea is great, there’s a big...

TikTok might finally have a companion in the US. ByteDance, the Chinese company that owns the TikTok app, has decided Oracle to be its...

De Beers made diamonds the symbol of love. They have been around for ages and have. Owned by Oppenheimer family - they have been the most...

Once the retail giant, the hottest place for the Gen Z has filed for bankruptcy. There sales peaked in 2015, with $4.4 billion in global...

Twitter has become an online running theme for recording our global history. But a social platform success has not come without questions...

To be advertised as the ‘official chewing gum’ of the Indian cricket team, during the World Cup in 1996, was a coup for Center Fresh, a...

Bira one of the most disruptive brand today in the market which totally changed the way we see and drink alcoholic beverages from funky...