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M.A.C - One Campaign, One World
The 20th century has been dynamic and has seen the world war and the times that followed it. The rebuilding of the world and breaking...

Brand stories
Mar 26, 20214 min read
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The Chatpata story of Dabur Hajmola
Hajmola, one of the strongest brands in Dabur’s portfolio, was launched in 1978 with a core proposition of “fun, taste and i digestion”....

Brand stories
Sep 18, 20204 min read
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What Wrogn did right?
Right for the Wrogn reasons Anjana Reddy has built a redoubtable ready-to-wear garments business in four years with top brands such as...

Brand stories
Sep 15, 20204 min read
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RISE of Zomato - Never have a bad meal
The most enduring startup journey usually starts with solving a problem faced by the founder. Even if the idea is great, there’s a big...

Brand stories
Sep 13, 20204 min read
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The TikTok Saga
TikTok might finally have a companion in the US. ByteDance, the Chinese company that owns the TikTok app, has decided Oracle to be its...

Brand stories
Sep 13, 20204 min read
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De Beers - Diamonds last forever
De Beers made diamonds the symbol of love. They have been around for ages and have. Owned by Oppenheimer family - they have been the most...

Brand stories
Sep 13, 20204 min read
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The ups and downs of Forever 21
Once the retail giant, the hottest place for the Gen Z has filed for bankruptcy. There sales peaked in 2015, with $4.4 billion in global...

Brand stories
Sep 13, 20204 min read
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Success story of TWITTER
Twitter has become an online running theme for recording our global history. But a social platform success has not come without questions...

Brand stories
Sep 13, 20204 min read
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Center Fresh-The journey of Survival
To be advertised as the ‘official chewing gum’ of the Indian cricket team, during the World Cup in 1996, was a coup for Center Fresh, a...

Brand stories
Sep 13, 20204 min read
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Success story of Bira
Bira one of the most disruptive brand today in the market which totally changed the way we see and drink alcoholic beverages from funky...

Brand stories
Sep 13, 20203 min read
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